Senior Demand Generation Marketing Manager

Overview

Responsibilities

• Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
• Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs
• Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
• Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events
• Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue
• Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement

Mandatory Skills, Knowledge, and Experience

• Proven success managing and executing multi-channel demand generation programs and events
• 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
• A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy  
• Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration
• Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy
• Strong organizational skills with a sense of urgency and the ability to manage competing priorities
• Excellent written and verbal communication skills  
• Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region 
• A team player with strong cross-functional project management skills 
• A positive attitude and a passion for building pipeline   

Preferred Skills, Knowledge, and Experience

• Familiarity with a range of marketing automation and analytics tools
• HubSpot, Demandbase, Salesforce, and Google analytics experience
• Experience marketing to financial institutions
• Strong preference for candidate location to be within the East Coast