Marketing Operations Manager

Overview

Responsibilities

• Marketing Operations Ownership
• Own day-to-day administration and optimization of HubSpot Marketing, including campaign setup, workflows, lifecycle stages, lead capture, and automation QA and reporting.
• Own Demandbase operations and activation in partnership with Demand Gen Managers (account targeting, audiences, intent signals, integrations, and performance reporting)
• Own marketing-related configuration and usage of Salesforce (campaign architecture, reporting objects, funnel fields, and data alignment), in partnership with a Salesforce Administrator
• Partner with Salesforce Administration to ensure Salesforce and HubSpot alignment (field mapping, sync logic, lead/contact/account governance, and routing rules)
• Define and document marketing operations processes (campaign intake, SLAs, launch checklists, tagging standards, and QA).
• Serve as the final line of defense for marketing data quality and performance reporting.


Campaign Operations & Data Quality
• Collaborate closely with the Demand Gen Managers to ensure every campaign is properly tagged, tracked, and measurable (campaign architecture, UTM governance, attribution readiness)
• Own lead management operational workflows: lead scoring, routing, enrichment, lifecycle stage progression, and nurture entry criteria
• Maintain data integrity across systems (dedupe, normalization, segmentation readiness, and reporting accuracy)
• Serve as the “last line of defense” on campaign tracking so we don’t celebrate vanity metrics or chase ghosts in reports


Reporting, Analytics & Executive Insights
• Participate in Marketing QBRs and deliver weekly, monthly, quarterly, and annual performance reporting across funnel and channel metrics (MQLs, SQLs, pipeline, conversion rates, velocity, CAC signals where possible)
• Build dashboards and insight packs that tell the story behind the numbers, what happened, why it happened, what we’re changing next
• Provide ad hoc analysis to support GTM priorities (program ROI, client and account engagement, intent-to-pipeline correlation)
• Partner with Marketing leadership to define and evolve KPI definitions and performance targets as GTM matures


Pipeline review & Sales Ops Advisory
• Review Salesforce pipeline hygiene, including stage progression discipline and data consistency
• Identify pipeline risks such as stalled deals, poor stage hygiene, weak conversion points, or inflated pipeline
• Surface findings and recommendations to Head of Rev Ops; advise on corrective actions
• Ensure clean handoffs and shared visibility from Marketing through SDR and Sales


Cross-Functional Partnership & Enablement
• Act as the operational backbone for Demand Generation, Product Marketing, and Digital Marketing teams with operational execution, measurement, and experimentation frameworks
• Partner with Head of Rev Ops to ensure shared understanding of funnel and pipeline performance.
• Influence execution quality through data and insight.
• Help standardize GTM workflows and tools to drive consistency cross-functionally at StarCompliance

Skills and Experience

• Expert-level proficiency in HubSpot, Salesforce, and Demandbase
• Strong command of marketing operations fundamentals: attribution concepts, funnel metrics, lead management, segmentation, and campaign governance
• Strong understanding of pipeline mechanics, hygiene, and conversion analysis.
• Analytical strength: comfortable translating performance data into clear recommendations
• Highly organized, detail-obsessed, and process-driven—with the diplomacy to drive adherence across teams
• Clear communicator who can explain what the numbers mean to marketers and revenue leaders
• Curious, adaptable, and proactive with a passion for testing, learning, and scaling what works

Minimum Qualifications

• 4–7 years of experience in Marketing Operations / Revenue Operations/ Marketing Analytics, ideally in B2B SaaS or enterprise technology
• Demonstrated experience building scalable campaign operations and reporting frameworks
• Hands-on experience managing marketing automation + Salesforce CRM integration and governance
• Experience supporting an account-based or intent-informed GTM motion (strong preference)
• Bachelor’s degree in Marketing, Business, or related field required; advanced degree or equivalent experience preferred


Integrity and Ethics
• All StarCompliance employees are expected to commit to a high standard of personal integrity and carry out their responsibilities in an ethical manner